Local trades → profitable leads only
A GTA-based contractor was drowning in low-quality leads. We rebuilt their service pages, tightened
targeting,
and added a simple qualification step.
- +171%qualified inquiries
- -46%cost per valid lead
- 3new service areas unlocked
SaaS → predictable demo pipeline
For a B2B SaaS, we rewired the website around pain-focused messaging and built a search-led content
engine feeding
into mid-funnel nurture.
- +88%organic demo requests
- 2.4xgrowth in branded search
- 4new ICP segments validated
E‑commerce → healthier margins
A direct-to-consumer brand was too reliant on discounts. We improved on-site storytelling, fixed
tracking,
and rebuilt campaigns around contribution margin.
- +29%revenue per visitor
- +17%blended ROAS
- -23%discount usage